Wood-effect has been used in this beautiful dining room

Why You Should be Having Wood-Effect Porcelain Downstairs


Wood is one of the oldest materials on the planet and has been used as flooring for centuries, and for good reason too: it’s durable, it looks great, and it can be affordable too. Now there’s a new product in town though, and it’s slowly knocking wood off it’s mighty perch. Enter the challenger: Porcelain.


Many people are refurbishing their homes at the moment and are going for huge open-plan living spaces downstairs. Unsurprisingly, wood is often their first option (it does look great) as it’s easy to create a seamless flowing floor all the way through the downstairs of a building with it. However, tiles are catching up, and fast. The factories we deal with are able to use digitally printed images on a porcelain plank to create tiles which look and feel like wood. Not to mention the computer algorithm which means that you’ll rarely get an identical pattern on two tiles — it’s as random if you chopped the wood down yourself.


They may look the part but the biggest question we get asked is do they feel the part. It’s true that some tiles can be cold (especially in the morning), but the wood-effect flooring we offer is textured and so isn’t as cold to the touch. Although it is worth mentioning that once tiles are heated, they stay warmer for a lot longer. We’ll concede that it isn’t as warm as wood though. Round one goes to the defending champion.


The next issue is durability, and this is where porcelain starts to make a comeback. Wood is certainly durable — man explored most of the globe with ships made of wood — but porcelain is just so much tougher. It’ll withstand years of trampling and treading, and can easily absorb the impact of a rogue mug or plate. Let’s be honest, we’re talking about a stone which has been fired at 2000 degrees Celsius versus a tree. This means you can have wood-effect in kitchens, conservatories and even bathrooms, all three of which wood is not recommended for. There’s only one winner for this round: the challenger hits back with a win.


The deciding factor in this colossal tussle is what we like to call ‘forgetability’. Put more simply, how easy is the material to maintain? Does it need initial or continuous treatment? Can you forget about it after its fitted? Real wood flooring needs to be sealed with specialist liquid and maintained over the years that it’s down. You’ll have to think about the chemicals you use to clean it and it just simply won’t be as resistant to stains as you might like (wood is a very porous material). Our porcelain wood-effect on the other hand doesn’t need to be sealed, nor does it need to be treated regularly, and you can use whichever cleaning product you fancy on it. In simpler terms, you can forget about porcelain the moment the tiler has finished laying it. It’s another round for the challenger.


Wood will always be a top option for your floor — that’s something we’ll never dispute. The look that porcelain planks can achieve nowadays though makes it a tough battle for the old-timer. It’s more durable, looks just as good for longer and is much easier to maintain. Why not pop into one of our four showrooms for more information and see what we offer for yourself? Alternatively, you can view our easy-to-read online brochure or get in touch with us on social media.

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